Saxon Launches Innovative Safe Driving App

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Cayman’s Safest Driver Promotion launched for the holiday season

 Grand Cayman, Friday, October 26th, 2018 – When you are out and about this holiday season, remember to drive safely. That’s the message the team at Saxon are spreading by launching an innovative app that will reward drivers for safe driving habits. The app, developed by Cambridge Telematics, will score drivers on four different categories which include; cornering, acceleration, braking and most importantly, phone distraction.

“Every year we see an increase in traffic accidents around the start of the holiday season. This app is designed to reward drivers for making smart decisions on the road and spread awareness around road safety” said Saxon’s Marketing Manager, Crystal Gomez.

The Safest Driver app, which is available for download in the App and Google Play Stores, runs off the vibrations in your car, scoring each trip or journey you take throughout the day. After a journey, participants will be scored and provided with feedback on unsafe driving behavior so that improvements can be made for the next trip. Participants will also receive achievement badges as rewards for reaching safe driving goals.

Participants can also form closed groups to compete against friends and family, or local businesses can get involved and start their own safest driver promotion for a fun and proactive staff initiative. The app will also feature a leaderboard which will display the safest overall driver, the least distracted driver and, if you’ve formed a group, who is leading within that group.

“We are the home of smart insurance and smart ideas”, said Nick Brierly, Saxon’s CFO. “We don’t have a secret lab dedicated to research and development just yet, but what we do have is a collection of innovative and forward-thinking employees who recognized a growing problem and saw the need for a solution. Our protection at Saxon extends way past insurance.”

Cayman’s Safest Driver officially kicks off on Friday, October 26th, 2018, giving participants six weeks to try and claim the grand prize and the title of Cayman’s Safest Driver. “The beauty of this promotion is that the public will inevitably decide the overall cash grand prize. The more participants that download the app, the larger the cash prize becomes” Ms. Gomez said. “Participants will have the opportunity to win up to $10,000 in cash and prizes throughout the competition, with Saxon contributing $1 for every participant download”. The grand prize winner, who will assume the title of Cayman’s Safest Driver, will be announced on Friday, December 7th.

“This promotion is just the first of many initiatives Saxon plans on rolling out to promote safe driving. We also host a Driver’s Education program in the local schools to promote safe driving habits from an early age. The Cayman’s Safest Driver app will allow us to combine innovation, community values, safety and prevention all in one and we hope that everyone gets involved to keep the roads safer this holiday season” said Brian Williams, Saxon’s CEO in closing.


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